An estimated 30 million North Americans turn to tanning salons as a controlled alternative to outdoor tanning. As we become increasingly aware of the benefits associated with regular exposure to sunlight and of the importance of managing the risks that can be associated with sunburn and overexposure, more people are turning to indoor tanning facilities to help attain their tans in a controlled environment scientifically designed to minimize the risk…

Myths and Misconceptions About UV and Tanning
The purveyors of sun-scare, in inexplicable blind zeal for their cause, have made some outlandish and unsupportable statements about sunshine, UV, Vitamin D and tanning. Think about this: Because sunshine is free, there is no powerful pro-sun PR lobby aggressively countering these misstatements. Think about it some more: Just imagine if a large pharmaceutical company did own the sun and was able to…

How Commercialism Has Twisted Proper Sun Care
Scaring people out of the sun is a multibillion-dollar business. Smart Tan coined the term “sun scare” in 1996 to properly identify those who were distorting the truth about sunshine’s complex relationship with human health in order to scare you out of the sun. Some “sun scare” groups profit by marketing a distorted sun abstinence message, while others simply tell you to avoid…